Prime East Insights: Why 2026 will be the year of repositioning

27 November 2025
Prime East Insights
Table of contents

From Consolidation to Differentiation

Poland’s real-estate market is entering 2026 with renewed momentum. After two years of consolidation—marked by higher interest rates, geopolitical uncertainty, and selective capital inflows—the market is moving into a phase of strategic repositioning.

With GDP expected to grow by around 3.5 %, inflation stabilizing below 3 %, and policy rates projected to fall to about 3.75 %, Poland remains the growth engine of Central and Eastern Europe.
The new market focus is shifting toward sustainability, energy efficiency, technological advancement, and active portfolio management.

For investors, 2026 is not a time to wait—it’s a time to act.

From Volume to Quality – A Maturing Market

Poland’s property market is maturing fast. Instead of prioritizing size and speed, investors now value quality, efficiency, and ESG compliance.
Sustainability has become a driver of returns, not a cost factor.

Key sectors showing the strongest momentum:

  • Logistics & Industrial: Still the market’s backbone, accounting for over 40 % of all transactions. Modern facilities with solar power, heat-pump systems, and smart energy management deliver solid yields around 6.5 %.
  • Offices: Leasing volumes reached 689,000 sqm in 2025, with falling vacancy rates. Demand concentrates on flexible, ESG-certified Class A buildings.
  • Residential: Mortgage applications jumped 42 % year-on-year. Build-to-Rent (BTR) is emerging as one of the most stable institutional investment formats.

This transition from quantity to quality opens the door to cheaper financing, global funds, and new exit opportunities.

Prime East – Bridging Western Capital and Polish Opportunities

Prime East Property Solutions operates precisely at this intersection—bridging Western capital with high-quality Polish projects that offer real substance and measurable value.
Our mission: to channel European investment efficiently, responsibly, and profitably into growth-oriented assets across Poland.

Our services include:

  • Location analysis and due diligence
  • Project structuring and zoning support
  • Investor relations and exit strategies

Thanks to a strong network of local partners, legal advisors, and technical experts, Prime East identifies off-market opportunities rarely accessible to institutional investors.
Transparency, data-driven KPIs, and collaborative co-investment models are the foundation of our approach.

Investment Trends for 2026: Capital Seeks Structure

  1. Logistics Leads the Way
    Nearshoring, e-commerce, and export growth sustain demand. Investors focus on energy-secure locations with long-term tenants and modern infrastructure.
  2. Refurbishment Over New Build
    Existing office and industrial assets with ESG upgrade potential are gaining popularity—offering value growth without construction-cost risks.
  3. Residential Stability
    Low interest rates and rising incomes support institutional residential investments—particularly in the mid-market segment and energy-efficient BTR developments.

Poland as a Platform for Long-Term Returns

The 2026 investment logic is clear: less speculation, more strategy.
A stable economy, attractive yield spreads, and predictable regulation make Poland one of the most secure investment destinations in Central Europe.

Prime East is expanding its portfolio strategically — across logistics, office, and residential assets, as well as new sectors such as healthcare real estate and data centers.
Our goal is to align capital with projects that combine financial performance and sustainable impact.

Conclusion

2026 will be the year when forward-looking investors redefine their strategy.
Those who act now—together with experienced partners like Prime East—will capture the momentum of a market entering a new growth cycle.

Poland is not just a stable market; it is becoming a strategic blueprint for smart, sustainable investment in Europe.
Prime East stands ready to lead this transition—connecting global capital with Polish opportunity.

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